Scott Clark is one of the top auto dealership advertisers in the Charlotte market.  They identified the need to grow their customer base and reach out to the fast growing Hispanic market.  They worked with CMG Charlotte and 964 Creative to pull the latest research, data and trends with this demographic and determine the best creative approach to make an emotional connection.

Several campaigns were developed for Telemundo Charlotte that aired during coverage of the biggest sporting event in the world, The World Cup.