Every marketing platform that you use to promote your business has a different audience and a different tone. Make sure you take that into account as you develop your creative.
For example, the audience who is watching a TV commercial during the 11pm nightly newscast on a major broadcast network versus those watching an Instagram video that is posted in early afternoon with lifestyle tags is different. They are consuming media on different platforms in different ways and the ‘voice’ or the message needs to be adjusted for each so they are relevant and successful.
Take a look at what @964Creative produced to address the different products and approaches necessary for client AAA:
Social video https://youtu.be/9J7enMS8DbM
Pre roll ad https://youtu.be/bWKz0RAiKLU
TV commercial https://youtu.be/hzl8Y5i5PeM