It’s time. You need a video to promote your business. Now what?!
There is no better way to communicate the vision and scope of your business then with video. Sight, sound, motion, emotion… sounds great, but where do you begin?
Putting together a video to promote your company can seem daunting, but it can be quite simple if you break it down step by step. Here are a few tips on how to get started from video production and design specialists from 964 Creative in Charlotte, NC.
To begin – figure out the story you want to tell. Don’t include every detail of your company – just determine the main points that your customers or potential customers need to know. What do you need to show them visually? Remember, this video is a quick and concise glimpse at your business and should not be jam packed with too much information.
Next – determine who your audience is. Who is going to watch this video and what is the best ‘tone’ to use?
How long should the video be? People’s time is valuable and you don’t want to waste it. Make your video as short, sweet, entertaining and informative as you can.
Hire a creative team that you trust, with experience and view their previous work to make sure they are a fit.