Killingsworth needed to accomplish several things with their video creative – to raise awareness for all of their home services while building trust with viewers. We did not want to overwhelm the viewers with describing every single thing that can provide customers – pest control, HVAC, lawn care, mold & water restoration, etc. So instead we decided to highlight a few of their most popular services in the majority of the spot and including font reinforcement to illustrate everything they provide. We also wanted to leverage the familiarity viewers had with the owner and introduce the skilled team that will work directly with clients and they will see in their homes. We wanted the scripts to breathe, allow each service team member to let their personality shine through and give customers and potential customers a behind the scenes glimpse into the company and the close knit team that will be taking care of them.