Food Lion is a great group to work with because they love big, unique ideas that generate excitement and engagement with their customers across all platforms as well as on-site with turn key event marketing solutions.
Our first major promotion with them was a ‘super market sweep’ type promotion to accompany their new logo and tagline launch where customers could win a year of free groceries. The contest was so successful they decided to roll it out to other stores outside of Charlotte.
Food Lion wanted to generate more awareness for their Care One product line so we integrated their brand into 9 Sun Smart, a sun safety campaign.
We are currently running a baby photo contest promotion which is helping to raise awareness of the re-brand of their in-house brand of family care products.